YETI was founded by outdoor enthusiast brothers, Roy Seiders and Ryan Seiders in 2006. Yeti was born out of frustration when other coolers couldn't hold up for more than a season of their abuse while in the field or the water. Without sacrificing quality, the brothers used their own expertise, not scientific data or market research, to construct a cooler that could hold up to everyday antics.
Regular Price: $19.99
Special Price $9.95