{"product_id":"m-the-ventura-ls-reg","title":"Poncho Men's \"The Ventura\" Western Denim Long Sleeve Shirt - Regular Fit","description":"Meet The Ventura—western denim that refuses to play it safe. This isn't your average shirt; it's soft, yes, but don't let that fool you. Built to handle whatever you throw at it, whether that's a long day in the saddle, casting a line, or just looking effortlessly cool, this performance piece won't back down.\u003cbr\u003e\u003cbr\u003eSubtle western touches on the shoulders, pockets, and back yoke keep things classic without screaming for attention. The built-in stretch moves with you, while reinforced stitching means this shirt laughs in the face of wear and tear. A broken-in feel from day one pairs perfectly with durable construction that actually improves with time.\u003cbr\u003e\u003cbr\u003eSmart details make all the difference: pearl snaps for that authentic western vibe, double pearl snaps on the cuffs for custom sizing, a built-in lens cloth so your shades stay clear, and a sunglasses holder because you'll need it. The simplified design strips away unnecessary pockets and back vents, keeping things clean and practical.\u003cbr\u003e\u003cbr\u003eSoft? Sure. But The Ventura proves that softness and toughness aren't mutually exclusive.","brand":"PONCHO OUTDOORS","offers":[{"title":"SAGE \/ SM","offer_id":56276734509428,"sku":"01419|G83|SM|NA","price":109.95,"currency_code":"USD","in_stock":true},{"title":"SAGE \/ MED","offer_id":56276734542196,"sku":"01419|G83|MED|NA","price":109.95,"currency_code":"USD","in_stock":true},{"title":"SAGE \/ LARG","offer_id":56276734574964,"sku":"01419|G83|LARG|NA","price":109.95,"currency_code":"USD","in_stock":true},{"title":"SAGE \/ XLRG","offer_id":56276734640500,"sku":"01419|G83|XLRG|NA","price":109.95,"currency_code":"USD","in_stock":true},{"title":"SAGE \/ XXL","offer_id":56276734673268,"sku":"01419|G83|XXL|NA","price":109.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0778\/7534\/7774\/files\/Poncho_TheVentura-Front.png?v=1791403757","url":"https:\/\/mountainhighoutfitters.com\/products\/m-the-ventura-ls-reg","provider":"Mountain High Outfitters","version":"1.0","type":"link"}